SOCIAL AND NETWORK COMMUNICATIVE COMPETENCE AS AN ELEMENT OF DIGITAL LITERACY OF GENERATION Z
DOI: 10.23951/2307-6127-2020-1-129-137
The key approaches to the conceptualization of the concept of digital literacy in foreign and Russian research discourse are considered. Along with the classical interpretation of P. Gilster of digital literacy as the understanding and use of information using a computer, the author analyzes functionalistic and cognitive approaches to the interpretation of digital literacy. There is a shortage of approaches to the analysis of competencies associated with effective communication and adaptation to the social network communication culture of youth. New conceptualization proposed social and network digital literacy as an element of network digital culture and digital literacy of generation Z. Based on the estimates and opinions of representatives of the digital generation identified as a result of a series of field studies in the framework of a research project devoted to the study of the network culture of generation Z, the content of the following complex is revealed, communicative and pragmatic competencies that form social network digital literacy: linguistic competency in the production of multi-genre social network content and effective feedback; communicative competencies in organizing contexts of social network communication with various user audiences; practical and normative competencies to comply with ethical standards and etiquette requirements and to maintain conflict-free social network communication; the competencies of social network self-presentation. It is concluded that a discussion of the need to educate and acquire competencies related to adaptation to generation Z network communication culture can serve as a key to bridging the digital divide between generations.
Keywords: digital literacy, social network communication culture, digital competencies, digital transformation of education, generation Z
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Issue: 1, 2020
Series of issue: Issue 1
Rubric: PROFESSIONAL EDUCATION
Pages: 129 — 136
Downloads: 1052