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1 | The objectives of the study are to identify the relationships between problematic use of social networks and self-esteem, assertiveness, self-respect, life satisfaction and shyness. As a result, highly significant negative relationships between social network addiction in men and women and selfesteem, assertiveness, self-respect, life satisfaction and positive relationships with shyness and smartphone addiction were revealed in Belarusian society. It was shown that the self-confidence factor in men statistically significantly exceeds this factor in women, and the average values of the indicators of other factors in women are higher than similar indicators in men. The practical significance of the results of this study includes their use in explanatory work on the dangers of becoming addicted to social networks. Keywords: problematic use of social networks, assertiveness, life satisfaction, self-respect, selfesteem, shyness, smartphone addiction | 176 |