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1 | The article examines the evolution of design leadership: from industrial to graphic and media design, which is accompanied by an expansion of the design impact zone, from the solution of functional and aesthetic tasks in industrial design to the influence of design on the formation of the worldview today. The globalization of design possibilities increases the requirements for the designer’s professionalism. One of the significant components of the professionalism of the artist, designer is the color competence. Currently, color is an object of study in many disciplines that consider the patterns of color perception, color perception, color rendering, the formation of the ability to perceive and convey the color richness of the surrounding reality. However, the problem of the emotionally expressive function of color, the relationship of color and emotion, and the justification of the methodology for the formation of the colorist competence of future artists and designers remain less studied. The article presents the results of a formative experiment aimed at developing skills to use color as a means of creating an artistic image. As a result of the development of the pilot program, students demonstrate the ability to achieve consistency in the emotional content of the intention and expressive means of color composition. Keywords: design; coloristic competence; communicative, aesthetic, symbolic, emotional and expressive functions of color; artistic image | 805 | ||||
2 | The questions of construction of color composition are considered. For the artist-designer, the most important sections of the science of color are the aesthetic side of color, harmony of color relationships, the beauty of color in the picture. As in the creative process there are two stages: 1) inspiration; 2) development of initial ideas, the formation of long-term activity skills, the task of art education is to teach the ways of professional activity. Competence in the field of designing color compositions is effectively formed in the development of harmony of thinking (based on the study of the theory of harmony) and fixing in practice ways of bringing color relations into harmony (professional activity). The relationship of intuition and scientific approach in artistic creativity is provided through the systematic development of figurative and creative abilities, a sense of harmony, harmony of thinking, and the development of concepts about harmony and its features: integrity as the main feature of harmony, unity of opposites, proportionality, balance, stability. Creative abilities include: the ability to accumulate, master the baggage of knowledge, what has already been created by mankind, and the ability to break the stereotype, the willingness to take a step in the unknown. Keywords: harmony, color harmony, color, integrity, contrast | 973 |