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1 | The article presents the analysis of sociological, philosophical, cultural and psychological studies of the problem of transforming value orientations among Russian youth, which today is an indicator of social and economic developments in our country over the past 10–20 years. The conclusion was made about the influence of numerous factors on the formation of value orientations and their transformation among Russian youth in the situation of uncertainty of social phenomena in the worldview, their influence on the formation of personality. The article focused on the influence of the socio-cultural factor, since relations between people in society were regulated and changed under the influence of, first of all, cultural values that were characteristic of a given ethnic group. The phenomenon of cultural globalization had also been analysed; based on the analysis of scientific points of view, it is noted that on the one hand it contributed to the strengthening of relations between peoples and their cultures, and on the other hand, the crowding out of high culture and the formation of the dominance of mass culture, leads to the destruction of cultural diversity and traditional value guidelines. An ambiguous assessment of globalization processes for the current system of values in society is given; globalization and the associated virtualization of public life could pose a great danger to society. In that connection, an analysis had been made of studies revealing the rationalization of relations in the modern world; the problem of crowding out the spiritual and moral component in a rationally built relationship; The idea of focusing attention in the younger generation on the formation of responsibility for their actions was expressed; problem of finding ways of optimal preservation of traditions and creation of conditions for introduction of innovations in sociocultural environment is outlined. Keywords: value orientations, values, youth, transformation, factor, tradition, culture, cultural systems, inter-cultural interaction, socialization, globalization | 660 | ||||
2 | The article actualizes the problem of ongoing changes in the value orientations of young people in the modern information society, which sets the task of studying this process. The text defines the understanding of the essence of the category “value”, reveals philosophical, sociological, psychological and pedagogical approaches to its definition. Special attention is paid to the description of traditional values, which acquire special significance in a situation of impermanence, uncertainty characteristic of modern society and the entire world space, since it is traditional culture that largely supports stability and order as the basis for the functioning of any society. The article provides a typology of traditional values and reveals approaches to their content. The article describes the innovative social values that have emerged in connection with the processes of digitalization taking place in society, which include information, knowledge, intellectual capital, virtual reality. The features of interference (interaction) of traditional and innovative values are revealed. The possibilities of using Internet technologies in order to establish a dialogical interaction of values are analyzed, at the same time attention is drawn to the need for real communication of subjects of life activity aimed at understanding the ongoing transformational processes in the field of value orientations. The task of the need to find a mechanism for the dialogical coexistence of two value systems, an adequate choice of the appropriation of innovative values by a person, taking into account the preservation of relevant traditions and spirituality, is posed. The solution of this problem is connected, on the one hand, with the comprehension of traditional values, and, on the other hand, the development of critical thinking in the younger generation, which provides the ability to analyze incoming value-relevant information, realize, give it an adequate assessment, make informed decisions, on the basis of which to form a morally justified attitude to certain values, relevant to modern society and meeting the principles of universal morality and on their basis to build their behavior. Keywords: values, traditions, traditional values, innovative values, information society, information, virtual space, interference of values, the younger generation | 547 |