THE FUNCTION AND PLACE OF COMMERCIAL AND NON-COMMERCIAL MARKETING IN PRIMARY AND SECONDARY VOCATIONAL EDUCATION

Komagorova Margarita Vladimirovna

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The article deals with the use of commercial and non-commercial marketing in vocational education. The marketing integrates human, technological, informational, material and technical, financial resources of an educational institution for the purpose of having social, pedagogical and economic effect in its inner and outer environment. The article could be useful to a wide range of specialists in vocational education.

Keywords: vocational education, marketing, commercial and non-commercial marketing, educational service, educational services market, labour market

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Issue: 2, 2013

Series of issue: Issue 2

Rubric: PROBLEMS OF VOCATIONAL EDUCATION

Pages: 7 — 12

Downloads: 1080