Age differences in clothing choice
DOI: 10.23951/2307-6127-2026-1-164-175
The aim of this study was to examine the relationship between women’s age and their clothing preferences. The relevance of the research is driven by the growing interest in the psychological foundations of clothing choice and its role in behavioral self-regulation, especially in the context of age-related changes in female identity. Contemporary culture offers a wide range of appearance models and ways of expressing oneself through clothing, making it essential to make conscious and adaptive choices that reflect age, life goals, and personality traits. A total of 341 women aged between 18 and 71 participated in the study. The methodology included a custom-designed clothing preference questionnaire (10 stimulus-based outfit sets). Statistical processing involved correlation and comparative analyses. Significant positive correlations were found between age and clothing choice. Furthermore, age was linked to all three conceptual aspects of clothing. Preferences for certain types of clothing varied across age groups: younger women showed a stronger preference for sporty styles, whereas older participants demonstrated greater openness to formal or unconventional clothing. The practical value of this research lies in its applicability to fashion consulting, style psychology, and age-related self-definition. The findings may also inform educational and therapeutic programs aimed at enhancing self-expression and identity through clothing.
Keywords: age, clothing, women, personal identity, outfit, style, clothing choice
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Issue: 1, 2026
Series of issue: Issue 1
Rubric: PSYCHOLOGY
Pages: 164 — 175
Downloads: 10